he biggest misunderstanding about brand strategy and overall branding you should understand: a designed company logo, or images you put on your website, or printed leaflets, banners and pens – it is NOT your Brand.
Brand creation is a complex, continuous, hard work that comprises deep analysis of your company products and services, consistence of a message delivery, creation of your brand guideline.
You can’t have employees involvement, or customers recognition in one day.
But with a branding strategy you will definitely move ahead from your competitors, who aren’t thinking about it yet.